Annual Campaigns

Annual Campaigns Basics

Initial tips and suggestions for annual fundraising campaigns.

Annual Campaigns 101 (DOC)
Pipelines and Pyramids: Building Annual Giving Programs That Last

Annual Campaigns (DOC)
From JCamp 180, outlining goals and activities to jump fundraising efforts.

Sample Annual Giving Tool - Segments, Goals, and Activities (XLS)
This is a sample of the type of planning tool an organization can use to manage an annual gifts campaign. Your specific needs will help you customize the tools for your needs.

Annual Campaign Tips by Tony Poderis
This article offers several tips for improving your annual campaign and states the case for the importance of the annual campaign in overall fundraising strategy.

Mail Merge Instructions

How to facilitate a mail merge.

Step-By-Step Instruction On Mail Merge (for Word 2003) (DOC)

Step-By-Step Instruction On Mail Merge (for Word 2007/2010) (DOC)

Annual Campaigns

Additional resources for annual fundraising campaigns.

Pipelines and Pyramids: Building Annual Giving Programs That Last
JCamp 180 Mentors Dan Kirsch and Julia Riseman advise you on creating annual giving campaigns that last.

Power Point on Annual Campaign Fundraising (PPT)
This presentation covers the importance of Annual Giving programs and how they can be successfully implemented.

Pipelines and Pyramids: Building Annual Giving Programs That Last (DOC)
JCamp 180 Mentors Dan Kirsch and Julia Riseman advise you on creating annual giving campaigns that last.

Track and Segment Your Data for Annual Giving Campaigns (ARTICLE)

Fundraising By Phone

How to utilize a phone and mailing list for fundraising purposes.

Sample Talking Points For Phone Asks (PDF)
Tactical considerations for mail and phone marketing.

Direct Mail and Phone Fundraising Tips (DOC)
Tips and advice for successful direct mail campaigns.

Appeal Letters

Learn how to write exciting and motivating appeal letters.

Be Noticed - How to Make Your Camp's Appeal Letter Stand Out
Tips to make your camp's appeal letter stand out for your readers and prompt them to act.

How To Write A Great Appeal Letter (DOC)
14 insightful tips for writing a compelling appeal letter.

Sample In-Kind Gift Receipt (JPG)
Example Gift-In-Kind Contribution form

More Annual Campaign Resources

Introduction to the Annual Campaign
This page from the Partnership for Excellence in Jewish Education website provides a variety of resources related to the successful implementation of an annual campaign.