Annual Campaigns
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Annual Campaigns

Annual Campaigns Basics

Initial tips and suggestions for annual fundraising campaigns.

Annual Campaigns 101 (DOC)
Pipelines and Pyramids: Building Annual Giving Programs That Last

Annual Campaigns (DOC)
From JCamp 180, outlining goals and activities to jump fundraising efforts.  
Annual Campaign Tips by Tony Poderis (ARTICLE)
This article offers several tips for improving your annual campaign and states the case for the importance of the annual campaign in overall fundraising strategy.

 

Annual Campaigns

Additional resources for annual fundraising campaigns.

Pipelines and Pyramids: Building Annual Giving Programs That Last (ARTICLE)
JCamp 180 Mentors Dan Kirsch and Julia Riseman advise you on creating annual giving campaigns that last.
Pipelines and Pyramids: Building Annual Giving Programs That Last (DOC)
JCamp 180 Mentors Dan Kirsch and Julia Riseman advise you on creating annual giving campaigns that last.
Sample: Annual Campaign Pledge Reminder (DOC)
Build a Monthly Giving Program (PDF)
Sample: Annual Campaign Structure (DOC)
Track and Segment Your Data for Annual Giving Campaigns (ARTICLE)

 

Fundraising By Phone

How to utilize a phone and mailing list for fundraising purposes.

Sample Talking Points For Phone Asks (PDF)
Tactical considerations for mail and phone marketing.
Direct Mail and Phone Fundraising Tips (DOC)
Tips and advice for successful direct mail campaigns.


Appeal Letters

Learn how to write exciting and motivating appeal letters.

Be Noticed - How to Make Your Camp's Appeal Letter Stand Out
Tips to make your camp's appeal letter stand out for your readers and prompt them to act.
How To Write A Great Appeal Letter (DOC)
14 insightful tips for writing a compelling appeal letter.