Social Media
Knowledge Center

Social Media

Social Media

Social media can help to communicate and engage with your communnity

Intro to Social Networking (PPT)
Useful beginner's guide to social media; Learn how you can manage social media effectively.
Social Networking in Plain English (ARTICLE)
Watch this short video from CommonCraft created to help you understand how social networks can be helpful.
More tips on using Social Networking Sites for your Nonprofit (ARTICLE)
Brief article from Nonprofit Times with ideas on fueling your fundraising growth.
Raising "Meaning" Before Money with Social Media (ARTICLE)
Why you should be using social media for cultivating fundraising prospects rather than direct fundraising.
Jewish Community Heroes: Social Media Case Study (ARTICLE)
Social media case study about the Jewish Community Heroes initiative.
Using Volunteers to help with Social Networking? (ARTICLE)
Brief article response to a blog post from asking the question, "Should a nonprofit organization task their social media responsibilities to an intern or volunteer?"
Social Networking Widgets: What are They? (ARTICLE)
Discussion stemming from an article in the Nonprofit Times outling three key points non profit organizations can use to leverage its supporters and social networking tools to raise money.
Camp Case Study (DOC)
Pinemere Camp has created a highly successful online community where alumni, campers, parents, and staff can share stories and pictures and reconnect with the camp and each other.  We have prepared a case study discussing Pinemere Camp's success building this community using, a social media tool for creating gated social networks.


Blogging is powerful tool for content creation and engaging your audience.

 Blogging 101
Learn the basics and best practices of Blogging.
 How to Make Tumblr Work for Camp
Learn the basics of using the social media site Tumblr. Here's how you can get started.

Facebook Fundamentals

Facebook is a vital tool for community outreach. Use these resources below to discover how you can get the most out of your page.
Facebook for Nonprofits
Understanding Facebook for nonprofit organizations and how you can implement a Facebook Page for your organization.
Grinspoon Institute Facebook Offerings (PDF)
Informative document from HGF discussing the differences of a Facebook Group vs. Page vs. Profile.
Facebook: Pages or Groups?
Should your nonprofit utilize a Facebook Page or Group? Read this offering to find out.
Facebook Page: The New Website?
Debra Askanase offers her opinion on how you can effectively integrate Facebook into the "Big Picture" of your nonprofit organization.
Facebook: What Organizations Need to Know
This presentation details the basics of Facebook, including a comparison of profiles, pages, and groups. "Facebook: What Organizations Need to Know" PowerPoint presentation and webinar.
Facebook: What Organizations Need to Know (PPT)
Download the full PowerPoint presentation, "Facebook: What Organizations Need to Know"
Effective Fundraising with Facebook Causes
Learn about Causes and other online fundraising widgets. Read about best practices and how a widget can help you fundraise more effectively.



Find your call to action! Using Twitter can connect you directly to your audience.

Twitter 101
This is a great resource for novice "Tweeters."



Video is a powerful tool that conveys your message quickly and easily.

What is Vine? And Why You Should Care
Vine is a new social-network for creating and sharing 6-second videos. Find our how you can use it at your camp
Video: A Powerful Tool For Spreading a Non-Profit's Message
How can your organization can utilize the power of YouTube? Read this article to find out!
More Tips About Using Video to Reconnect With Alumni
Learn how to use video to share your organizaton's personal stories.



Photos deliver a powerful message. Use these resources to learn how to share your photos online.

Instagram 101
Introduction to using Instagram photo sharing
Pinterest 101
Introduction to using Pinterest.
Posting and Sharing Photos online
Share your nonprofit's stories with text, photo, and video on
Case Study: Digitizing Old Photos (PDF) 
Case study from JCamp 180 about the importance of uploading and digitizing past photos to social media websites like Facebook and Flickr.



Discover the power of podcasts!
 Podcasting 101
Learn the basics of podcasting and how you can get started.